Huge corporations like car companies spend enormous amounts of money advertising. Those commercials are the product of vast market research and are tested on groups of people before being broadcasted over television networks. We, as Christians, spend large sums of money on evangelism. We want to obey Jesus’ command at the end of Matthew and take the Good News to all the world. We are in the marketing business. It seems that it would make good sense to pay attention to the marketing strategies used by those huge companies.
Toyota’s most current slogan is “Let’s Go Places.” It has a short snappy appeal. We like to travel and see new sights and hear new sounds. If we can make the connection of going places with Toyota all the better for Toyota. Therefore, I want to plagiarize Toyota’s slogan and encourage you to be sure to make and keep your connection with Jesus because by doing so you will be “Going Places.” Many of those places will be out of this world but many will be right here on planet earth.
Jesus will take you to a place of peace and rest from trying to save yourself. He does that for you. He will give you rest from guilt. He might have a special task for you and thus guide you to a faraway place so you can do His will. So often we speak of Christianity in terms of eternal life. Let’s also add the idea of unlimited travel to places where no man has gone before.
Love Jesus and as Dr. Seuss said, “Oh, the Places You’ll Go.” Heaven will be filled with travel agents. Can you imagine the number of frequent flier miles you will accumulate on a trip across just one galaxy?
Written by Roger Bothwell on July 29, 2015
PO Box 124, St. Helena, CA 94574