Don’t you just love those TV commercials that offer a $10 pan for $19.99.   And if you buy now, this $100 value can be yours plus they will send you another pan free, but you have to pay the shipping and handling, which is most likely $10.   And if you call within the next ten minutes they will include a plastic knife, a $30 value, absolutely free.  Its real value is most likely ten cents and I am making a generous estimate.  Who said the pan was valued at $100?  They did.

Whence cometh value?  A cup of water in my hometown is almost free. A cup of water in the middle of the Sahara could cost someone their life.  Some of my favorite commercials are the “Priceless” ones for Master Card.   Two tickets to the ball game, two boxes of popcorn and sodas, one autographed baseball and spending the day with your son; the last one on the list is priceless.

Proverbs 20:14 is an interesting verse that describes us buying a car. ‘“It’s no good, it’s no good!’ says the buyer — then goes off and boasts about the purchase.”  We all want to think we got a good deal.  Part of good salesmanship is making the customer think they got real value.

Isaiah 53, the suffering servant chapter, says, “He shall see of the travail of his soul, and shall be satisfied: by his knowledge shall my righteous servant justify many.”  When we meet face to face with our Redeemer and He looks into our eyes He is satisfied.  It was worth the cross. It is an issue of value.  There is no possible price tag to be attached to us.  We are worth it.  We are priceless.

Written by Roger Bothwell on February 20, 2013

Spring of Life, PO Box 124, St. Helena, CA 94574